Questionnaire Feedback

This is the response we had from our questionnaire we did. We handed it out to 20 people, that is, 10 people each, and we both tried to get a variation of ages and gender so that we covered all possible audiences. For privacy reasons, we won't put specific ages or names on this post. We can say that our questionnaire covered a spread of ages over 50 years however.

What are the top 3 bands/ artists you listen to?

For this question, we had a massive variety of artist names put forward, ranging from bands such as Paramore and 30 Seconds To Mars, in comparison to artists such as Dolly Parton and Cliff Richard. It was fairly easy to pick out a strong collaration between younger people listening to more modern music, and older people listening to music from when they grew up. We can pick out from this though that we can cross out an older audience from our target market, as according to their responses they had no particular interest in the genre of music our song is.

How do you buy music?

From this question, we can basically generalise and say that the majority of people up to the age of 50 tend to download their music off the internet. Only the younger people in this age bracket have their friends send it to them. This is possibly because they receive it mostly via Bluetooth or MSN, which are both applications that is exclusively used by teenagers (11-19 ish). Only a very small amount of people said they buy C.Ds, or don't buy music at all, and they all fit into the older age bracket.

Do you go to music concerts, if at all?

Reading the responses to this question, it seems to be a younger persons thing to go to a lot of music concerts. This, matched with addition feedback we were told as our participants filled in the questionnaires, led us to conclude that it is more a younger persons thing to go to many concerts. From this we can add to our already building picture of who our target audience is for sure.

What are your favourite animated films?

Again, this is another question we had a varied response to. Films that came up a lot (regardless of age) were Toy Story, and a variety of Disney classics. The most variation came again that that younger people tended to have a preference to more modern films, such as Cloudy With A Chance Of Meatballs (2009), whereas the older people said films such as Bedknobs and Broomsticks (1971).


From all of this, we can establish that our target audience fits into a slightly lower age bracket than we assmued in our pitch (see older post). We originally said that it would be 13-20 years old, whereas it turned out to actually be 11-19 years old. The people within this bracket tend to have a very modern prefernce for music and films, and get a lot of their music either off the internet or from their friends. They also generally go to quite a few concerts to see their favourite bands.