Music Video Analysis 1

This video is mostly performance based, with a small narrative via intertextuality. If you are famaliar with the music videos for the charity "Band Aid" songs, you will notice there is a copy of that style, with various well known childrens T.V characters turning up to sing a part of the song, instead of celebritries. This reflects the videos target audience, which consists of mainly children of the 80's to the present day, as the characters all come from those eras. The action and the cuts are all syncronised to the beat of the song, and the shot types themselves are generally either close ups or mid shots, and a lot of the shots have either a small zoom in out on them. The duration of the shots are fairly drawn out, as each character sings their part of the song, so that we can see them and have time to realise who they actually are.

In relation to theory, this video has disjuncture, which is part of Andrew Goodwins theory, because there is no relation between the lyrics and the visuals. This is mostly because it is a medley of various songs, which makes it difficult to show a relation, so the video is mainly performance based. Another theory that fits in is John Stewarts theory that the music video has aesthitics of a T.V commercial, because it makes the viewers feel nostalgic through use of intertextuality, through use of all the childrens T.V characters.