Music Video Analysis 4

This video features off beat editing throughout, which perhaps eludes to the genre of music (alternative rock), by trying to be different to how you would expect it to be. The lengths of the shots themselves are faily short throughout, and the editing in places uses jump cuts, as they cut a second or so out at a time to make it slightly disorientating. It also gives the video a light hearted feel for the most part, matched the action on screen, which is quiet silly in places, for example where one of the people on the bridge steals the bicycle. The lyrics themselves don't always give a good feeling, as in places they are quite reflective as opposed to be cheerful. They also don't present a meaning that is shown in action of the video; instead, the visuals present their own meaning.

Like most music videos, this one has a vast majority of close ups and mid shots, with the occasional long shot thrown in (for example, the shots of the man dancing on the bridge with the umbrella). Again, matched with the fast editing, it gives a good feeling throughout. The video is a narrative based one, and features no performance shots at all in it. The narrative doesn't actually follow the lyrics, and instead follows its own path between a man and someone else who appears to be his conscience in the form of another man.

In relation to Andrew Goodwins theory, the video's narrative generally ignores the meaning of the song (disjuncture). Also, their is a degree of voyeurism, where the guy up the tree is looking into the womans house from outside. This part is played on heavily, as the next shot shows the guy doing an exaggerated expression of pleasure, and making a kissing motion also. This part also fits in which Laura Mulveys Male Gaze theory, because the only purpose of the woman in this video is to look at her in a sexual way.