Ancillary Products

These are all generic conventions for each part of the ancillary products.

Creating a a marketing campaign:

• CD cover
• Magazine advert

Promo package for the release of an album.

CD cover:

• 6 panels 
• Consider the genre of music you have chosen.
• Images need to reflect that genre.

Conventions of a CD cover:

• How are the front and the back different to each other.

Front:

• Name of artist.
• Central Image.
• Stickers (parental advisement).
• Lettering/ font/ sizes.

Back:

• Track names.
• Number of tracks.
• Running order.
• Images.
• Colour.
• Logo of the band.
• Production details e.g. copyright, produces etc.

Spine:

• Name of album and artist.
• Key logo.

Front cover image:

• Design or produce your own?
• Photograph of the artist?
• Image or setting?
• How will you manipulate images?
• What about the mise en scene?
• Use original pictures, no copyright.

Representations of artist/ band:

• Projecting sex appeal/ glamour?
• Deeper social/ moral issues?
• Playing on stereotypes?

Audience Theory:

• Consider Maslow's hierarchy of needs pyramid.
• Apply uses and gratifications theory.

Music Magazine:

• Style model research.
• Analyse the generic conventions and apply.
• What images/ colours from your CD cover will you be using?