Ancillary Draft Feedback

Do your C.D covers and posters match?
The main picture and the fonts on the front of the C.D cover matches the poster.

Does your work reflect your genre of music?
In my opinion my work does reflect our genre of music.

Have you produced an advert? Are all conventions apparent?
I have produced an advert and all the conventions are apparant but some things need improvements such as the production information where I need to actually write something. Also some layouts might need changing.

Have you produced a digipack?
I have produced a digipack but it just needs improving.

Ancillary Draft Feedback

A change to the original plan. All students must now submit seperate ancillary products to ensure equal input, fairness and equal assessment chances.

Do your C.D covers and posters match?
The main picture of the C.D cover and posters match, but there is an issue with the fonts matching. Also, the covers need some work to bring the lighting to a similar level.

Does your work reflect your genre of music?
My picture needs to be a bit lighter to reflect the genre better. For the picture though, I was aiming more at the title of the album, rather than focusing on the band themselves.

Have you produced an advert? Are all conventions apparent?
On my effort, all the conventions feature on the C.D cover and poster. However, there is an attention to detail that needs improving, such as the layout of the tracklist, and the content of the production information paragraph.

Have you produced a digipack?
As previously stated, all conventions have been completed, it's just lacking in the detail.

Feedback From First Draft

• There is evidence of a basic level of ability in the creative use of some of the following technical skills.
• Holding a shot steady, where appropriate (no use of tripod).
• Framing a shot, including and excluding elements as appropriate (composition needs attention, more close ups required).
• Using a variety of shot distances as approriate (little attention to conventions of music videos, eg. close up on artist)
• Shooting material appropriate to the task set (far more performance required to hold video together. Narrative unclear).
• Selecting mise-en-scene including colour, figure, lighting, objects, and setting (very weak, level one in places, specifically the locations and costumes for the band members).
• Editing so that the meaning is apparent to the viewer (doesn't work, female not in the video early enough)
• Using varied shot transitions, captions and other effects selectively and appropriately for the task set (relied solely on straight cuts).
• Using sound with images and editing appropriately for the task set (very basic evidence). 

Questionnaire Feedback

This is the response we had from our questionnaire we did. We handed it out to 20 people, that is, 10 people each, and we both tried to get a variation of ages and gender so that we covered all possible audiences. For privacy reasons, we won't put specific ages or names on this post. We can say that our questionnaire covered a spread of ages over 50 years however.

What are the top 3 bands/ artists you listen to?

For this question, we had a massive variety of artist names put forward, ranging from bands such as Paramore and 30 Seconds To Mars, in comparison to artists such as Dolly Parton and Cliff Richard. It was fairly easy to pick out a strong collaration between younger people listening to more modern music, and older people listening to music from when they grew up. We can pick out from this though that we can cross out an older audience from our target market, as according to their responses they had no particular interest in the genre of music our song is.

How do you buy music?

From this question, we can basically generalise and say that the majority of people up to the age of 50 tend to download their music off the internet. Only the younger people in this age bracket have their friends send it to them. This is possibly because they receive it mostly via Bluetooth or MSN, which are both applications that is exclusively used by teenagers (11-19 ish). Only a very small amount of people said they buy C.Ds, or don't buy music at all, and they all fit into the older age bracket.

Do you go to music concerts, if at all?

Reading the responses to this question, it seems to be a younger persons thing to go to a lot of music concerts. This, matched with addition feedback we were told as our participants filled in the questionnaires, led us to conclude that it is more a younger persons thing to go to many concerts. From this we can add to our already building picture of who our target audience is for sure.

What are your favourite animated films?

Again, this is another question we had a varied response to. Films that came up a lot (regardless of age) were Toy Story, and a variety of Disney classics. The most variation came again that that younger people tended to have a preference to more modern films, such as Cloudy With A Chance Of Meatballs (2009), whereas the older people said films such as Bedknobs and Broomsticks (1971).


From all of this, we can establish that our target audience fits into a slightly lower age bracket than we assmued in our pitch (see older post). We originally said that it would be 13-20 years old, whereas it turned out to actually be 11-19 years old. The people within this bracket tend to have a very modern prefernce for music and films, and get a lot of their music either off the internet or from their friends. They also generally go to quite a few concerts to see their favourite bands.

Feedback from our Pitch/ Evaluation

People said:

• Our idea needs a unique selling point e.g. the chase of the relationship.
• Avoid boring repetitiveness.
• Avoid copyright.
• Intertextuality using shrek.
• Put humour into it. 
• Must make people want to watch it.

Evaluation

I think that we were given back good feedback.We will take onboard what everyone has said especially to avoid boring repetitiveness. We learnt from the feedback that it would be best to have more of a clear narrative than having repetitiveness.